John M McKee understands what it takes to get things done.
He was one of the founding senior executive team of DIRECTV, regarded by many as one of the world's most successful business launches. Recruited from Canada, he subsequently developed and oversaw some of that company's greatest achievements.
With decades of firsthand experience in executive suites and boardrooms, John's built organizations from scratch, led turnarounds, and oversaw the hiring, promotions, layoffs and firings of literally thousands of people.
He left corporate life in 2001 and established his own coaching practice. That practice evolved into the BSC Network.
Today BSCN is a leading global coaching organization focused on the needs of large organizations, business and individuals seeking a great coach. Asked why BSCN has grown while so many others have fallen by the wayside, John notes:
"Statistically, most organizations fail. Likewise most coaching entities, despite their great aspirations have failed, too. When you examine what happened, the lack of success was usually impacted by these reasons:
- Insufficient capital - they couldn't compete in their markets
- Unsuccessful communications programs
- Poor "brand" awareness - organizations, like people, prefer to engage with "known" organizations
- Lack of a clear long term plan. This leads to chaos - or burn out.
- No marketing and sales expertise - even great products / companies fail if no one knows about them
Additionally, the world of coaching has grown considerably.
There are now about 150,000 practicing coaches but at the same time, many economies have suffered. And money is tighter than ever.
Consequently, 1 in 7 coaches fail in their first 2 years of getting into our sector. To succeed in this environment, a coach is wise to have associates beyond her location - to extend their reach."
In addition to leading our Associate Coaches, John is often seen on television programs nationwide, heard on radio across North America, and read in magazines and newspapers worldwide including Forbes, Fortune, Elle, Men's Health, US World Weekly News, The Wall Street Journal, Canada's Globe and Mail and many local or smaller vehicles.
Still engaged in coaching, John has a well-earned reputation for helping his clients move forward quickly.
Married to Susan Leslie McKee since 1974, John has 3 children and 2 grandchildren. Living in California, he is a Board Director, and promotes one organization that he believes is very important for our next generations: Art Trek, (www.ArtTrek.org) - a non-profit organization dedicated to getting the arts back into schools that, due to budget cuts, may be unable to provide it on their own.
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